My Tattered Heart...

Last Friday I received the most shocking and heartbreaking news.  Without notice, my contract was terminated with Canvas Corp, the company I had entrusted Tattered Angels with as well as the future of my family.  Needless to say I am completely devastated.

I am so proud to say I am the inventor of Glimmer Mist™ and was the proud founder and CEO of Tattered Angels for 6 years.  I created and marketed Glimmer Mist™ and made it into the leading “mist” in industry today.   I was the driving force in creating an entirely new category in the art industry:  DECORATIVE MISTING! 

With my love for the crafting industry, my eye for color and my chemical background, I first invented the paint product in my kitchen that is now known as Glimmer Mist.  Starting from the moment I came up with the name Tattered Angles, to creating the Logo concepts and choosing the label & bottle design, I was now a part of the Crafting Market.  This is the industry that I felt the most at home and where my passion for creativity was able to shine through. 

Within just a few short months I realized I couldn’t keep up with production; I needed help.  I started hiring employees, created my very first production line and shipping department.  Tattered Angels grew from being in my home for the first 6 months to having 2 production warehouses. Office space was needed, bookkeeping, inventory control, production and product development, this was a very exciting time for me and as a visionary and owner it came to me naturally.  I never looked back and worked countless hours; I was in it for the long hall.  As I started pulling the new Tattered Angels team together we started a very successful social media launch and brought some amazing designers on board as part of our Design Team.  I designed some amazing new supporting product to use with the Glimmer Mists such as Glimmer Screens, chipboard pieces and clear stamps.  These products are still requested by the market and are missed by many.

As time went on Tattered Angels became very popular and well known throughout the world.  In 3 short years we were shipping pallets of product to distributors all over the world.  I worked closely with them from setting up the accounts, negotiating contracts and shipping details to understating their needs for bilingual packaging.  Through working directly with the distributors and teaching classes to the sales teams and store owners, international artists allowed me the opportunity to work in the international market comfortably.  I experienced so many wonderful things while working abroad, from driving on the other side of the road in Australia, crafting on a QVC live TV spot in Germany, to having a translator recite all 3 days of my classes in Japan.  It was truly an experience I cherish. 

Working so diligently for so many years had me realizing I had become distant from living my personal life and enjoying Tattered Angels.  I spent time debating who in the industry I would want to work with by bringing more support to Tattered Angels and team up with another hard working manufacturer to take some of the burden off of me.  I wanted to regain my excitement for creating art and designing product.  During this time I began working with other manufactures in the market to promote supporting product such as papers and embellishments that would work well with the Tattered Angels paints, known as Color Connections.   It was during that time that I was introduced to the owners of Canvas Corp and realized after working with them for a while they seemed to have the same vision as I did, to work with the crafting community to broaden the market and revive the excitement for crafting.  I offered Canvas Corp an opportunity to acquire Tattered Angels and in return a three-year contract for myself.  I could see the possibilities of promoting and designing product once again without the weight of being the CEO.   I grabbed at the deal put before me with open arms and was so excited to be able to begin the next chapter of my life.  I was off to start a new path in my life that was going to be filled with all kinds of new fresh opportunities. 

After just one short year with Canvas Corp, most of which was getting Tattered Angels settled into its new home in Arkansas, trying to find my place within a new family of employees and working from an office space out of my house I was working hard at building a new future for Tattered Angels.  I was proud of the fact that I could let go of my hold on the company just so that I could see the brand continue and grow and I could once again enjoy being an artist and product designer.  I had suggested many new product lines and was, as always, analyzing the properties of the Tattered Angels paints and trying to make them into the best they could be. CHA Winter 2013 was the debut of two entirely new paint lines I formulated known as High Impact Metallic and High Impact Pigments for the Tattered Angels line of products.  I was so excited to be able to offer a new medium to the crafting industry and to all the amazing artists around the globe.

Sadly my story comes to a sudden end, with a five minute phone conversation, I was informed that my that my contract was being terminated with no notice and no compensation.  I am so sad knowing that I no longer get to feel the excitement I used to get, knowing that I am inspiring artists from all over the world, each time they pick up a bottle of paint and create a beautiful master piece.  With a sudden unknown future and fresh path, I will forge a new destiny.  Please keep me and my children in your prayers as we try to find where we fit in and what we are going to do with our lives now.

I would love for you to visit my LinkedIn page and write a recommendation if you have ever taken a class with me, worked with me.  If I have not had the joy of meeting you, and Tattered Angels has influenced your life, please feel free to tell your story on my LinkedIn page.  I can’t wait to hear from you.

I would really appreciate it if you could please share this with everyone you know.  I am actively searching for a new career path and would love to apply my talents to a company with great integrity.  Please contact me at wendy@wendysenger.com

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